Ready for a fresh pour of deal-closing tactics? We’re brewing something new at Veles—Use.Coffee, our no-fluff newsletter for real closers who want to sharpen their negotiation game and hit quota faster than a caffeine rush.

We know how it feels—one minute you’re juggling follow-ups, the next you’re drowning in “you can do betters”. That’s why we’re cutting through the noise and delivering actionable insights that’ll help you keep those deals piping hot.

Why “Use.Coffee”?

Coffee Is for Closers

It’s not just a movie reference—it’s a mindset. We’re channeling that laser-focused energy to help you always be closing.

Bite-Sized Tactics

Think: quick reads you can finish in five minutes, then implement before your coffee gets cold.

Real-World Examples

We’ll show you how top reps tackle tough objections, structure irresistible offers, and actually close the sale.

Built for Sales Pros

Whether you’re a lone wolf or leading a full-blown enterprise team, we’ve got you covered with relevant, up-to-the-minute strategies.

What to Expect in Each Issue

Rapid-Fire Tips: Get in, get out, and get back to selling with proven plays you can adopt immediately.

Success Stories: No theory—just real deals from the trenches, plus what actually worked.

Can’t-Miss Resources: Templates, scripts, and checklists to keep your pipeline moving (and your competitors guessing).

One Quick Tip (Before We Launch)

Before you show that next proposal, ask yourself: What am I willing to give, and what do I want to get? If you’re making a concession, make sure the customer commits to something valuable in return—think about case studies, referrals, or a quick signature. Always trade, never just give.

(Lots more on this to come.)

We Launch Next Week

Keep an eye on your inbox for the very first issue of Use.Coffee. Because deals don’t close themselves—and we’re here to make sure they do.

Stay Caffeinated & Keep Closing,

Powered by Veles

P.S. Got a burning sales question? A negotiation nightmare keeping you up at night? Hit reply or DM us. We’ll tackle it head-on in a future newsletter.